Archive for November, 2006

Action!

6 November, 2006

BBC Films are currently in Dublin filming The Baker Street Irregulars, a Sherlock Holmes mystery for BBC One and Children’s BBC. 

The exterior of the building which houses the 4Basra office (which was perhaps a sitting room or dining room once upon a time) is being used in the film. 

However, the crew have also hung blinds and curtains in the front window and left a bit of a mess in the office after filming yesterday. 

As they are due back next Sunday, on the very slim chance that you’re reading guys, could you please leave the room as you found it next weekend?

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Conscious Consumerism

6 November, 2006

Consumer tastes are notoriously fickle, changing at an ever-faster pace.  

Nonetheless, contributions from the ubiquitous ‘Red’ campaign – Motorola mobile phones, The Independent newspaper, Ipods, credit cards, etc. – recently topped $10 million. 

As yesterday’s Sunday Times reported, Ali Hewson’s Edun ethical fashion range is another recent example. 

Closer to home, Oxfam Ireland launched The Cake Sale: a 9-song CD by a loose and expansive collection of well-known musicians and writers. 

As the trend continues, it seems that like any other business, the companies and charities co-operating in these ventures will have to be both leaders and followers: shaping the direction of campaigns while at the same time adapting to consumer tastes.