Archive for the ‘fundraising’ Category

Conscious Consumerism

6 November, 2006

Consumer tastes are notoriously fickle, changing at an ever-faster pace.  

Nonetheless, contributions from the ubiquitous ‘Red’ campaign – Motorola mobile phones, The Independent newspaper, Ipods, credit cards, etc. – recently topped $10 million. 

As yesterday’s Sunday Times reported, Ali Hewson’s Edun ethical fashion range is another recent example. 

Closer to home, Oxfam Ireland launched The Cake Sale: a 9-song CD by a loose and expansive collection of well-known musicians and writers. 

As the trend continues, it seems that like any other business, the companies and charities co-operating in these ventures will have to be both leaders and followers: shaping the direction of campaigns while at the same time adapting to consumer tastes.

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20 July 2006

20 July, 2006

There will now be three of us sharing the office, which is good news. 

The afternoon finds me attending a hospital appointment – for a check-up and a blood test – at Temple Street Children’s hospital in Dublin. 

There is building work going on, and there are a few new wings since I was last there. There is an LCD television in the blood test waiting room and a ride-on tractor and car in the metabolic unit waiting room. There is even a machine to test my blood pressure, to save staff having to squeeze a little air pump, like they used to do. 

The dieticians have almost become salespeople – telling me about new foods and drinks that are now available on prescription. There are even low protein ready meals available now, which understandably, I would have to pay for. 

Looking at the hospital’s website, however, even they have to raise funds for various machines and equipment they require. This is something of a surprise to me, given that this is a major children’s hospital in one of the richest countries in the world. 

I can only imagine the conditions that a hospital in Basra has to cope with in comparison. How would the staff and patients of Temple Street cope in their situation?   

I also wonder if they would in some way be prepared to help a far-away hospital with which they have something in common – if only the basic fact that both are children’s hospitals?